Incl.usiveinc Activewear is a new fitness and lifestyle brand creating comfortable, functional clothing designed for movement and everyday performance. Their mission is to offer stylish activewear that feels good, fits well, and supports confidence for every body. As a growing business in a competitive market, they needed stronger visibility and a website that helped convert interest into sales.
What Was Needed
Although Incl.usiveinc already had a Shopify website, it wasn’t performing well in natural search results and wasn’t generating consistent sales. The structure, layout, and on-page optimisation made it difficult for Google — and customers — to understand their product offering.
They needed:
- Better keyword targeting
- A clearer, more intuitive website structure
- Improved product and collection pages
- A theme that showcased the clothing more effectively
- Staff training to help the team manage the site confidently
What We Did
We carried out a full review of the existing website and delivered a set of improvements focused on visibility and usability:
- Keyword research to identify realistic opportunities for organic growth
- Restructured navigation to improve user experience and help customers find products quickly
- Installed a new Shopify theme, giving the brand a cleaner and more modern look
- Optimised collection and product pages, ensuring they could be indexed properly by Google
- Improved on-page SEO, including headings, content structure, and internal linking
- Provided staff training, enabling the team to update products, content, and SEO elements with confidence
These updates gave Incl.usiveinc a stronger foundation for growth and a website better matched to their brand.