About Sportlink
Sportlink Running & Fitness is a long-established independent running store known for expert advice, community events, and a wide range of specialist running products. Although they have a strong local reputation, the business had been operating almost entirely offline and needed a modern digital setup that matched the quality of their in-store service.
What Was Needed
Sportlink required a complete online system that connected seamlessly with their physical shop. Their existing setup didn’t allow for efficient stock control, online sales, or easy management by staff. They needed:
- A fully integrated Shopify website
- Stock levels that synced automatically with their in-store till
- A simple, reliable system staff could run themselves
- A clean layout that reflected their brand and product range
What We Did
We built a fully integrated Shopify website designed around how Sportlink operates day-to-day. This included:
- A new Shopify store with clear categories and a clean, modern layout
- Full stock control integration, syncing online and in-store inventory
- A connected till system, allowing sales and stock movements to update instantly
- Staff training, ensuring the Sportlink team could manage products, promotions, and orders in-house
- Streamlined product setup, making it easier to keep the store up to date
The result is a practical, scalable system that fits naturally into their existing workflow.
The Outcome
Sportlink now has:
- A reliable online store that works hand-in-hand with their physical shop
- Accurate stock management across all sales channels
- A site that customers trust and can navigate easily
- A system the staff can run independently without ongoing support
Their digital presence now reflects the professionalism and community focus they’ve built over the years.