About Ultimate Performance Medical
Ultimate Performance Medical is a specialist sports medical retailer supplying supports, braces, taping, first aid, and rehabilitation products to both the public and trade. They needed a modern website and a stronger search presence to help customers find their products more easily and to grow online sales.
What Was Needed
The brand required:
- A completely new, modern website
- Improved SEO to increase visibility
- Better structure for product categories
- A clear, easy shopping experience
- A foundation they could scale as sales grew
Their previous setup wasn’t performing well and didn’t reflect the quality of their product range.
What We Did
We designed and built a new Shopify website tailored to the needs of a specialist medical retailer. This included:
- A clean, easy-to-navigate layout
- Improved category structure
- On-page SEO optimisation across key products and collections
- Clearer product presentation to support conversions
- Technical SEO improvements to help Google index the site more effectively
These changes created a stronger digital foundation for long-term growth.
The Results
Starting from a low baseline, performance increased rapidly:
- 5× increase in website traffic
- 16× increase in online sales
The new website and improved SEO allowed Ultimate Performance Medical to reach more customers, rank for more relevant terms, and convert significantly more visitors.